Pinterest launches “Trends”

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Pinterest’s new tool “Pinterest Trends” is here to quench every marketer’s thirst for consumer behavioural insights. The new tool will provide data on the top US search terms for the previous 12 months on the platform. In addition to that, the tool showcases when these top search terms peaked during the year to help marketers’ campaign planning and budget allocation during various planning stages.


Do you know how much Cameos are costing Snapchat?

Snapchat’s parent company Snap has acquired Ukraine based startup AI Factory for $166 million. This acquisition introduces a new type of Snapchat video service called Cameos, this feature lets users take a selfie that can be animated and used in video templates. At present, there are about 150 video templates that users can use in this feature. As explained by Snap, the idea of this feature is “to make you the star of your own short, looping videos that you can send to friends in Chat”.


Facebook working on meme app “Whale”

Facebook is looking for a piece of the action with its new Whale app. The app is part of the experimental app division, NPE, and is currently being tested in Canada only. You can create memes with the help of templates, text, design and effect tools without any additional subscription. You start by selecting a photo from your personal library or a stock photo, and then you can add text, emojis, and filters. Will Facebook’s latest play pan out?

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