MobilTM, a global leader in lubrication technology innovation, announced Bollywood actor Hrithik Roshan as its new brand ambassador. Well-known for his confidence and unrivalled energy, Hrithik emerged as the obvious choice to highlight Mobil’s brand values of driving human progress, building confidence, and enabling customers to unlock their true potential. Announcing the partnership, CEO of ExxonMobil Lubricants said, “We are excited to partner with Hrithik Roshan for our Mobil lubricants in India. We believe his personality will resonate well with trade partners and consumers to feel confident about what Mobil can deliver to serve India’s lubrication needs”. Commenting on the brand association, actor Hrithik Roshan said, “I am really looking forward to partnering with Mobil and its trusted brand name that is recognised world over. I strongly believe that confidence is the real driving force of champions to make a difference to people’s lives and the community, and this is what the Mobil brand is all about.”