Zouk, a vegan lifestyle brand that is dedicated to bringing India-inspired designs to modern use cases, is thrilled to announce Sara Ali Khan as their first brand ambassador and their very first brand film. She follows a very Indian yet modern approach in her real and reel life, and was a perfect fit for the brand at this gesture. Zouk is also thrilled to announce the release of a captivating brand film that beautifully captures the essence of Sara Ali Khan's life, richly intertwined with Indian heritage and legacy. Through the film, Sara herself eloquently speaks about her association with Zouk, expressing her admiration for the brand's commitment to celebrating Indian culture and craftsmanship. She expressed her enthusiasm about joining forces with Zouk, stating, “I loved the fact that they are proudly Indian, just like me. They bring the traditional and modern together in their bags and wallets. Together with Zouk, I am honoured to represent the spirit of proudly Indian and inspire individuals to embrace our roots, while making responsible choices for a brighter future.”