Alia Bhatt is joining hands with a brand that is empowering parents to diaper their babies with 100% sustainable and organic cotton cloth diapers. SuperBottoms has been leading the “Guilt Free Diapering” revolution with the sole purpose of enabling parents to make the guilt-free diapering choice for their babies, and for the planet. This mission presents parents with the option to ditch the disposables – avoid plastic diapers with harmful chemicals that are harsh on babies’ skin and on the environment – and choose the goodness of safe and sustainable cloth diapers. Commenting on the same, Alia Bhatt said, “I believe in the power of a good story and the connection with SuperBottoms was instant. As a mother, I'm even more mindful that we owe our children a healthy planet and I'm so happy to partner with a fellow mom, whose vision of empowering conscious choices is aligned with my own. Their unique and innovative products prioritise safety and quality as much as sustainability, making it a truly guilt-free choice for all parents.”