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- 04 May - 10 May, 2024
Zoya, the exquisite diamond boutique from the House of Tata, announced Sonam Kapoor as their brand ambassador. Redefining the way fine jewellery is experienced, the luxury atelier celebrates 15 years of crafting meaningful pieces of wearable art, created exclusively with the discerning, aesthetically astute woman as its muse. Every rare Zoya creation sparkles in celebration of a woman connecting to her most authentic self. "Zoya and I share a fierce pride in India’s rich tradition of jewellery craftsmanship and a passion to showcase its brilliance to the world,” says Sonam Kapoor. From statement-making red carpet looks to trendsetting street fashion, the actor has always led India’s style game with standout looks and sartorial choices. The appointment solidifies the star’s friendship with the label, and underscores a synergistic approach to style. “It is a brand I have long admired and I am honoured to serve as their ambassador,” she added. At the announcement, Sonam wore the iconic Ruby Rush necklace from Zoya’s glamorous collection inspired by eras of Hollywood.
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