In the ever-expanding world of celebrity beauty brands, a new entrant has emerged. Kriti Sanon is the latest celebrity to jump on the bandwagon, as she recently launched her own skincare line named Hyphen. The expectations are naturally high when it comes to celebrity brands, and Kriti Sanon's venture into the beauty industry has created a buzz. Sharing the post, the actress wrote in caption, “IT’S FINALLY HERE! Today my heart is filled with joy and gratitude as I welcome you all to our world of HYPHEN!” Talking about her brand, Kriti wrote, “HYPHEN is a hope of possibilities, opportunities and of adding more chapters to life! And this chapter of my life is super special! Turning my obsession of skincare into passion and then into a dream – of getting a lot of ingredients together to make power-packed products that actually work! Here’s to glowing and growing together!” She added, “I can’t thank the entire team of Hyphen who’ve worked endlessly to get our baby out on my birthday Best birthday gift ever!”