Following the crazy demand around Alia Bhatt’s character Rani’s sarees in Rocky Aur Rani Kii Prem Kahaani and her promotional looks, fashion designer Manish Malhotra and Alia Bhatt joined hands in order to launch the special collection. Launched via Manish Malhotra’s website and MiSu, Alia Bhatt’s closet-sharing initiative for charity, the proceeds will go to Sneha organisation, which works towards the healthcare and welfare of vulnerable women and children. In a note, Alia Bhatt said, “MiSu, my wardrobe-sharing initiative, focused on recycling and keeping clothes from landfills is launching its 13th edition – which is really special to me. There's been so much love for my sarees in Rocky Aur Rani Kii Prem Kahaani that Manish and I have been working closely together to ensure that all the sarees that I have worn while promoting the film, reach you. 100% of the proceeds from the sale of these sarees will go towards preventive healthcare of vulnerable women and children through SNEHA.”