As brands look for new ways to engage with their audiences, celebrity collaborations seem to be the go-to for generating excitement, revenue, and media impact. They offer an interesting shift in positioning with a fresh perspective and unique touch, allowing brands to reach the modern consumer via new formats and experimental designs. As celebrity collaborations seem to break the Internet time and time again, yet another topical collaboration between celebrities and a brand comes to light. J. in partnership with the country’s most famous media personalities Humayun Saeed and Adnan Siddiqui have launched a new brand Cast and Crew. Cast and Crew will deliver a taste of Humayun Saeed and Adnan Siddiqui’s grace and charm to Pakistanis, who have long admired the duo as among the industry's best-dressed artists. The collection currently caters to tailored luxury outfits for both men and women, including shalwar kameez, kurta, pants, and footwear, all with a hint of the two celebrity’s style aspiration. This exciting enterprise is scheduled to make ripples across the country and around the world.