WB by Hemani celebrated the successful launch of Hareem Farooq’s signature luxury scents with a star-studded intimate Suhoor night in uptown Karachi. Designed with a labour of love and scented by the diva Hareem Farooq herself with her choice of fragrances, this exclusive collection takes inspiration from beautiful emotions of JOY, HOPE, LUV, and FAITH. Hareem Farooq has designed her signature luxury scent JOY – a musky fragrance for women who enjoy little joys of life, HOPE – a citrusy, floral, and musky scent for the woman who has her hopes high, LUV – with chypre, floral, and musky scent for her who is full of love, and FAITH – a floral, amber, and musky fragrance for her who has faith in everything. This four exclusive eau de perfumes are crafted and designed by Dominique Moellhausen, a top perfumer and Perfumer of the Year 2020. “This is a dream come true for me, ever since I can remember I have been obsessed with perfumes, I just love how a good fragrance can make you and others around you feel good. I have always wanted to come out with my own perfumes, add notes and make scents of my own choice and Hemani has given me this opportunity to turn my dream into reality and I am super excited for this launch.”